Tide
Background
Tide is the #1 selling laundry detergent in the United States and across the world. For the past 75 years, Tide has evolved with its customers to create products that improve people’s lives today and for future generations to come.
Tide
Problem
Everyone has different laundry habits, and these habits are hard to change. So, how can Tide increase cold water washes among young adults accustomed to warm and hot water?
Ask
Build a multi-touchpoint campaign around increasing the loads of laundry washed in cold water to 75% by 2030 in the United States.
Creds
UNC-Chapel Hill 2024 AAF NSAC Team